Category: Public Relations

What is in a Press Release?

A press release is a short document that describes an event or a company. The purpose of a press release is to gain exposure. In...

How to Develop a PR Strategy

Public relations (PR) manages the spread of information between an organization and the public. PR is used to build relationships and trust with key audiences,...

What is Black Hat SEO and why you should care

Black hat SEO strategies are the exact opposite of white hat methods. This method involves illegal activities and tricks around search engine rules and restrictions....