Earned media is the most effective form of advertising. Its effectiveness far outweighs paid media. While a small ad placed in the back of a magazine works well, it won’t reach as many people as an entire three-page article. Even if people notice it, they’re unlikely to remember the ad. But by using earned media tactics, you can get more people to see your brand.
Create and share press releases.
While paid media can be effective, earned media is free and is the best way to build your brand. While it might seem impossible to get press coverage, you can create an engaging press release to attract their attention. Once you’ve written the release, pitch it to the media, and wait for their response. Positive PR and press coverage are bound to follow if you’re successful.
Host events within your industry.
You can also get media coverage by sponsoring industry events. You can use these opportunities to promote your brand and your products. Lastly, you can use SEO to get more traffic to your website. In an ideal world, SEO will drive organic traffic to your website. You can earn a lot of visitors by writing an article on an industry-specific website.
Do relationship building with media influencers.
Another way to generate earned media is by developing relationships with key media players. Ideally, you should be in a situation where you can help the media company in return for their support. Establishing relationships takes time and effort, but it’s the most effective method. However, it can lead to increased profits. This strategy is best suited for companies in the public eye. And while it may be slow, it’s worth the effort.
A modern way to get earned media is a podcast appearance. It can be an excellent way to get your name out in front of thousands of people. You will reach a vast audience of potential customers just by going on a podcast and having a chat.
Use social media to promote your company.
Social media, for instance, is a great way to get the word out about a brand. Customers may even promote your brand for free. By sharing their posts on social media, you will generate a large amount of earned media. These social mentions will be significant for your business, whether positive or negative. The key is to make the best use of earned media.
You can also use your blog or social media accounts for a brand’s presence. Your marketing efforts and content creation ideas could have viral appeal. This earned media opportunity leads to more exposure for your business.
Guest post on popular websites and in respected news publications.
One way to get more influence is to use earned media on trusted publications. By placing your content on trusted sources, you can make a place in people’s conversations. It’s also free, so there’s no need to spend money. You can also use it to create brand awareness.
You can reach a wider audience and build brand loyalty by using earned media. It’s a great way to get your business noticed in the news.
Earned media is essential for a direct-to-consumer brand. It allows you to be memorable in front of potential customers. It can be an excellent way to raise brand awareness. It’s also a great way to reach people who don’t already know about your brand. And it will also increase your profits. When done correctly, earned media can increase your brand’s visibility. In addition to reaching a larger audience, it can generate more word-of-mouth publicity.