Technical SEO Website Audit
What to Expect From a Technical SEO Audit
A technical SEO audit covers various areas of a website, including how search engines can discover your site’s content and how users can access it. It is also essential to make sure that your website is set up in a way that is search engine-friendly, which is why the structure section will go over various checks that need to be done. Another area of the audit involves analyzing your website’s URL structure using the Screaming Frog SEO Spider. It will uncover any errors and inconsistencies in the structure of your site’s URLs.
Site speed is a ranking factor
When you hire a web developer to do a technical SEO audit, you are ensuring your site loads quickly. Speed is one of the ranking factors in Google’s algorithm, and if it takes more than 3 seconds for your site to load, users will abandon it. Luckily, there are many tools and methods to test your site’s speed. Here are a few of the most common ones.
Crawl Report: One of the first tools you can use to determine the speed of your website is Google’s. You can access this tool to view the historical data about how fast Google crawls your site and other diagnostic information. A slow site will not be able to be indexed by Google and will have a low ranking. Crawl report: A crawl report is an extremely important tool for a technical SEO audit. It is a good place to start.
Meta Description: While title tags are not a ranking factor, meta descriptions can improve your website’s CTR. This is a great time to optimize old titles and descriptions to improve your CTR in SERPs. Site speed is a ranking factor in technical SEO audit, so it is vital to check the speed of your site. If it’s slow, your website may need to switch web hosts.
Mobile-Friendliness: Site speed is an important ranking factor for Google. Mobile-friendly sites load faster than their desktop counterparts, and a technical SEO audit can help improve your site’s performance. Whether your site is responsive or a standalone mobile version, mobile-friendliness is a factor in Google’s algorithm. If you have a mobile-only version of your site, you will need to audit both versions.
The importance of structured data cannot be understated, but the use of it can affect the appearance of your SERPs. Google will decide the way your listing appears in search results and changes daily. If your site doesn’t have structured data, Google may penalize your site for it. It’s important to follow Google’s guidelines for markup. If you miss any of them, your website may not be displayed on the SERPs at all.
You should implement structured data on your website in your technical SEO audit. There are many methods to implement it, including using third-party tools. Alternatively, you can implement it on your own using a plain text editor. But if you want to avoid the hassle of hiring a professional SEO consultant, you can implement structured data yourself with a few simple steps. First, make sure you implement JSON-LD. This format will make it easier for search engines to index your website.
Google crawls your website for keywords and other relevant terms. In addition to that, they look for structured data to better understand what your website is about. Structured data is data in a standardized format that classifies the contents of a web page. For instance, a recipe page might include ingredients, cooking time, temperature, calories, and much more. By using structured data in your website, Google will understand what your page is about and present that information to users in search results.
When used properly, structured data will enable search engines to understand the context of search queries. It can improve your listing in Google by showing stars or images, and it can also improve the appearance of your website in the featured snippet. In addition, if you implement structured data on your website, you will enjoy the benefits of a top listing in Google’s search results. But remember to use it sparingly. Otherwise, you could end up losing a lot of traffic.
Structured data is important because it allows Google to serve rich results to your site. Using structured data will help you gain a competitive edge. Moreover, it will also improve your On-SERP SEO. By using structured data, your content can qualify for rich snippets, which are essentially Google’s way of providing actionable information. So, it’s crucial to include structured data on your website if you want your site to get higher rankings.
For a fully optimized website, you need all three kinds of SEO – off-page, on-page, and technical SEO. If you are new to technical SEO, it’s a good idea to start with the most critical aspects first. Once you’ve mastered the basics, you can tackle more difficult issues one by one. The first step to a technical SEO audit is identifying your preferred domain name.
Your website’s URL structure is another key element. A site that has a logical hierarchy is likely to perform better in search rankings. Check for broken or inconsistent internal links, too. If your site has a lot of redirects, you should delete them. Also, if you have over 50,000 URLs, your sitemap won’t be crawled by Google Analytics’ bot. Make sure the sitemap contains the most important pages of your website, but keep it simple and short. Make sure to update your sitemap after you publish new content to keep it current.
You can do on-page SEO by optimizing the HTML tags of your website. This basic coding language is responsible for the “what is HTML” text in the title bar. If you have any questions, ask your technical SEO audit company. These professionals will review your content and determine how best to improve your website. So you can focus on improving your page’s SEO by taking the steps listed above. If you have questions, contact a website audit company today!
Among the most important aspects of a technical SEO audit are page load speed and page performance. Page load speed is directly linked to bounce rate, and Google Analytics is set to take site speed into account. Using tools like Google PageSpeed Insights, you can easily test your website against other websites to see how you stack up against the competition. If you find that your page load time is too slow, you should consider recoding your pages.
A technical SEO audit should include a mobile-friendliness section, which is where search engines evaluate how mobile-friendly a website is. A website that is mobile-friendly has been designed to be responsive and display content properly on any screen size. Alternatively, it can have a separate mobile site. Google recently launched its mobile-first index, which has increased the importance of mobile-friendliness in search results.
A website should be mobile-friendly by displaying content in a size that’s easy for users to read. For example, a web page that is not mobile-friendly is more likely to cause confusion among users than one that is designed for desktops. It’s also crucial to make CTAs visible and easily clickable. The font size on mobile devices should be 16 pixels wide, which is the default size for most fonts. Using a larger base font size for text in the header of a website is also important, as well.
In addition to incorporating mobile-friendliness into your SEO audit, you should also take a look at your bounce rates to see if your users are visiting from a mobile device. Oftentimes, a mobile-friendly page is more likely to increase the number of visitors who spend some time on your site, while a high bounce rate might mean content needs to be tweaked to make it more user-friendly.
Using mobile-friendly keywords in your technical SEO audit is a must for achieving high rankings on Google and other search engines. Mobile-friendliness has an impact on organic search visibility, traffic, and sales. Mobile devices are the most popular way for users to access the internet today. Mobile users tend to spend more time using their smartphones than their desktop counterparts, and Google has reassessed how to rank mobile-friendly sites.
A technical SEO audit should include structured data as a core component. Using the Googlebot to test structured data will allow you to see if it’s correctly displayed on both desktop and mobile versions. If it is not, you can implement Google’s instructions to fix it. Structured data should look like this, and implementation should be done using JSON-LD. This way, Googlebot will be able to read and understand the information you’ve provided.
SEO Website Assessment
The First Step to Turn Your Website into a Winner
If pain hangs around in your body, at some point you call the doctor, right?
The weird part is, many websites cause their owners pain, but they try to fix them using methods that don’t solve the real problem. What’s more, we’ve seen cases where some of them repeat “fixes” that never worked the first time. We don’t get it.
Stop the Insanity. Time out…
You’re smarter than that!
Think with us for a second. Why call a doctor anyway? Is it because that doctor is someone with training and ability to know what’s really wrong? Is it because that with the right examination, a qualified expert can tell you what is going on and how to fix the problem?
Your Website Has Vital Signs and You Need to Know Where & What to Look For
There has never been more information available about making your website successful, yet those who succeed are few. Very few. It’s ironic. That’s because information is no good without someone who knows how to make sense of it.
Our website audit seo service will save you tons of wasted time trying to figure it all out. We get right to the heart of the matter for you. We make the initial assessment affordable to help you get what you most need first.
Then, once you can see what our expert Website Assessment reveals, you can decide what steps, if any, you want to take from there.
Order Your Website Assessment Now
Don’t Take it From Us – Read What Our Clients Say
Your Website Assessment includes:
- an SEO analysis
- functionality review
- critical landing page critiques
- user experience review
- strategic internet marketing recommendations
- and more
It is not a bunch of data we drop in your lap. You don’t need a pile of information.
It’s a strategic document that gives you high priority items to act on right away that will improve your website. It will educate you and help you make strategic choices going forward.
How You Can Tell Which Expert You Need?
Certifications are nice. We have some and any provider should. But especially if you have been using a certain company to help you with your site, ask yourself one question:
Is my website building my business at the level it NEEDs to?
If you can’t answer yes to the question, the provider you are using might be some kind of expert (ie graphic design, advertising or website development), BUT NOT THE KIND YOU NEED RIGHT NOW.
Common Causes of Problems
- Lack of Online Visibility
- Ineffective Strategic Internet Marketing
- Lack of SEO Copywriting
- Improper Site Structure
- Ineffective Keyword Strategy
- User Experiences that Cause Friction
- Under-Optimized Landing Pages
- Sub-par combination of Functionalities
- Lack of Winning Online Content Strategy