What is in a Press Release?
A press release is a short document that describes an event or a company. The purpose of a press release is to gain exposure. In...
How to Develop a PR Strategy
Public relations (PR) manages the spread of information between an organization and the public. PR is used to build relationships and trust with key audiences,...
How to Use SEO for Public Relations and Content Marketing
It is essential to know how to use SEO for PR. Search engines like Google prioritize news and quality content. Adding SEO to your PR...
How to Get Press Coverage For Your Small Business?
It’s important to understand that getting press coverage isn’t always easy. You have to be persistent and patient to get the best results. While some...
What’s in a Press Kit and why you need one
Press kits still serve a very important function in the modern world of media. Unlike the previous days, nowadays’ press kits are electronic and aimed...
What Should be in a PR Plan for Business?
To create and execute an effective public relations plan for your business, you must first understand PR basics. A good PR plan will help you...
What is Black Hat SEO and why you should care
Black hat SEO strategies are the exact opposite of white hat methods. This method involves illegal activities and tricks around search engine rules and restrictions....
How to Get Press Coverage for a Startup
If you want to increase your customer base for your startup, you must learn how to get PR. There are many ways to attract media...
How to Get Earned Media For Your Business?
Earned media is the most effective form of advertising. Its effectiveness far outweighs paid media. While a small ad placed in the back of a...