What’s in a Press Kit and why you need one
Press kits still serve a very important function in the modern world of media. Unlike the previous days, nowadays’ press kits are electronic and aimed at online publications. They can contain online videos that can be embedded in news stories, high-resolution images, and links to your social media profiles. Depending on the type of media you are looking for, a press kit can be a great way to promote your brand and products.
Press kits let journalists learn about your brand all in one spot.
A press kit is an essential tool for promoting a brand, product, or service. It gives media contacts background information about the company. It can also include video or audio content. It should also provide relevant contact information and key information on the company. The contents of a press kit are varied. You can include your company’s story, logo, media coverage, high-profile clients, awards, and accreditation. In addition, the documents should be easy to share with the media.
The press kit must include a brief background on the company and its mission statement. It should be well-written so that it reads easily on paper. The quotes should be recent and accurate. A photo gallery is another common part of a press kit. It is a good idea to include high-resolution images in the kit. It will make the information look more interesting and appealing. A well-designed media kit will attract potential clients.
It should also include the team bio. This is an excellent opportunity to highlight your team’s expertise. In addition, it is a good idea to provide the contact details of your team members.
Press kits tell the facts.
A press kit for a new business should include details about the business’s founding date, location, target market, products, and services. It should also feature any special promotions or deals the company is offering. In addition to the Business Story, the media kit should also contain a fact section. This section should contain five to ten data points. For a small business, it is important to include customized facts so that the media can know the exact identity of the company.
Tell journalists why they should write about your business.
A press kit should include a website link to your press releases. The press kit should have a press email containing all relevant information. A product guide should be included if the company is unique or offers a wide range of services. A media guide should also include a list of clients. A list of clients can help journalists understand the kinds of businesses that your company works with. Ensure that the list is approved by the client so that no one gets into trouble.
Press kits are expected.
Press kits are a standard way to share business information with the media. They help reporters find the information they are looking for and make it easier to write about the company. The media kit includes a business’s website, a press release, and a photo. The latter two will typically be linked in a company’s press release. If the company uses a press kit, it should be accessible and easy for journalists to use.
A press kit is a fundamental part of your marketing strategy. Having an effective media kit allows you to be competitive and increase your chances of success.